UIDAI launches SITAA program, learn how to get rid of deepfakes and fake IDs

UIDAI SITAA: The Unique Identification Authority of India (UIDAI) has launched a major technology innovation program called SITAA (Scheme for Innovation and Technology Association with Aadhaar).

UIDAI SITAA: The Unique Identification Authority of India (UIDAI) has launched a major technology innovation program called SITAA (Scheme for Innovation and Technology Association with Aadhaar). Its objective is to further strengthen the digital identity system in the country. Under this initiative, UIDAI will work with startups, academic institutions, and industry to make the Aadhaar system more secure, fast, and reliable.

High-tech system to combat deepfakes

Under the SITAA program, cutting-edge AI-based solutions will be developed that will leverage technologies such as real-time deepfake detection, face liveness detection, and contactless fingerprint authentication. UIDAI has invited innovation proposals for this purpose, with a deadline of November 15, 2025.

MeitY Startup Hub and NASSCOM Partnership

UIDAI has partnered with MeitY Startup Hub (MSH) and NASSCOM to achieve this mission. MSH will provide mentorship, incubation, and accelerator support to startups. NASSCOM will foster industry engagement and global collaboration. UIDAI says SITAA is a major step towards India’s development of a secure, self-reliant, and inclusive digital identity system.

SITAA’s Three Key Technical Challenges

Face Liveness Detection

Startups are encouraged to develop software development kits (SDKs) that can instantly detect fraudulent attempts such as deepfakes, masks, or photo spoofing.

These solutions should be equally effective across devices, demographics, and environments, and easily deployable at both the server and mobile levels.

Presentation Attack Detection

This challenge is for research institutions to develop systems that use AI and machine learning to detect attacks such as print replay, or morphing. These technologies must maintain high accuracy, privacy compliance, and compatibility with Aadhaar APIs.

Contactless Fingerprint Authentication

UIDAI is seeking proposals that enable touchless fingerprint identification using smartphone cameras or low-cost sensors. This technology will not only ensure accurate identification but also adhere to liveness detection and AFIS-standard templates.

A New Revolution in Aadhaar Security

The SITAA program is part of UIDAI’s strategy to leverage futuristic technologies to protect Aadhaar against threats like deepfakes and biometric fraud. This plan also aligns with the vision of Digital Public Infrastructure and Atmanirbhar Bharat, which aims to make India a self-reliant and secure nation in digital identity technology.

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