Kon Honar Crorepati 2026: Madhuri Dixit’s Show Gets ChatGPT as Co-Presenting Partner, Premieres October 12
Kon Honar Crorepati is set to return on October 12, 2026, with Madhuri Dixit as host and major brand partnerships, including ChatGPT as the co-presenting partner on Sony LIV. The Marathi quiz show will air on Sony Marathi and stream on Sony LIV at 9 PM.
The Marathi version of the popular quiz show Kaun Banega Crorepati, Kon Honar Crorepati, is gearing up for its new season with Madhuri Dixit as the host. The upcoming season will premiere on October 12, 2026, at 9 PM on Sony Marathi and Sony LIV.
Ahead of the launch, Sony LIV has announced several brand partnerships for the show, with ChatGPT joining as the co-presenting partner. Vijay Sales, Campure and Lyra are also associated with the new season.
The partnerships highlight the growing interest of brands in regional entertainment properties, particularly shows that combine a familiar format with a well-known celebrity host.
ChatGPT Joins Kon Honar Crorepati as Co-Presenting Partner
ChatGPT’s association with Kon Honar Crorepati brings artificial intelligence into the setting of a Marathi-language knowledge and entertainment show.
According to OpenAI’s India marketing leadership, the partnership reflects an effort to make AI more accessible to Indian audiences by connecting it with the languages and cultural contexts they are familiar with.
Sheeladitya Mohanty, Head of Marketing – India at OpenAI, said the collaboration places ChatGPT within a familiar environment for Marathi viewers. He also referred to Vichaar Saathi, describing its role as helping people expand their knowledge while retaining their own judgement.
The association brings together a regional television property and an AI platform at a time when brands are exploring new ways to engage audiences through entertainment.
Madhuri Dixit to Host the New Season
Madhuri Dixit’s presence is a major feature of the upcoming season. The actor’s popularity and connection with audiences are expected to add to the show’s appeal.
Kon Honar Crorepati draws on the legacy of Kaun Banega Crorepati, adapting the established quiz format for Marathi-speaking viewers.
Ranjana Mangla, Head – Digital Ad Sales and YouTube Business at Sony Pictures Networks India (SPNI), said the show represents an important step in the company’s regional expansion strategy.
She noted that the Marathi edition is being launched on a larger scale, with Madhuri Dixit as its host, and said the company hopes to bring more brand partners on board during the season.
Vijay Sales, Campure and Lyra Also Partner With the Show
Apart from ChatGPT, the new season has secured partnerships with Vijay Sales, Campure and Lyra.
Sony LIV said the participation of these brands reflects market confidence in the show’s potential. The combination of a recognised entertainment format, a prominent host and a Marathi-speaking audience offers brands an opportunity to connect with viewers through regional programming.
The announcement also highlights the commercial importance of regional entertainment as broadcasters and streaming platforms seek to expand their audience reach.
Kon Honar Crorepati 2026: Premiere Date, Time and Where to Watch
Here are the key details of the upcoming season:
- Show: Kon Honar Crorepati
- Host: Madhuri Dixit
- Premiere date: October 12, 2026
- Time: 9 PM
- TV channel: Sony Marathi
- OTT platform: Sony LIV
- Co-presenting partner: ChatGPT
- Other brand partners: Vijay Sales, Campure and Lyra
Viewers can watch the new season on Sony Marathi television and through Sony LIV, subject to the platform’s access and subscription terms.
With Madhuri Dixit leading the show and ChatGPT joining as a co-presenting partner, the new season brings together regional entertainment, brand partnerships and AI in a familiar quiz-show format.
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